Who is London & Partners?
London & Partners is the business growth and destination agency for London.
Our mission is to create economic growth that is resilient, sustainable and inclusive.
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London & Partners' mission
We tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion.
Our work helps achieve “good growth” for London and Londoners, as outlined in The Mayor’s Economic Development Strategy for London [PDF 28 KB].
Our mission focuses on:
- High-growth sectors – supporting international and domestic businesses in high-growth sectors to scale through our investment, trade, growth and innovation programmes.
- Visitor economy – attracting visitors and events, and developing London as a world-class destination.
- London brand – growing London’s global reputation to support economic growth.
- Partnership and ventures – creating partnerships and profit-making ventures to reinvest into our economic growth activity.
Take a look at our business plan and strategy.
What we do
We promote London across the world; attract overseas organisations, events, students and visitors to the capital; and help retain and grow London companies.
Our key international markets are North America, China, Europe and India.
Find out about our different business areas, from business growth and insights to leisure tourism and major events.
Learn more about what London & Partners delivers for London.
What have we achieved for London?
Since 2011, London & Partners has helped to add £2.2bn to London’s economy; supported or created more than 68,000 jobs; and helped more than 2,000 overseas companies to set up or expand in London.
Learn more about how our impact is measured.
Delivering for London
Watch the video to learn more about what we do and our contribution to the London economy.