FINA Diving World Series
Image credit: British Swimming
Following its 2015 success, when British divers Tom Daley, Jack Laugher and Chris Mears were among the medallists, FINA Diving World Series returned to London in 2019. Having gone through rounds in Japan, China, Canada and Russia, the world-class divers competed for the honours during a key stage of their qualification for the Tokyo 2020 Olympic Games.
What we did
Marketing event through digital channels
From the moment the series was announced, we supported the marketing campaign through our Visit London channels, reaching out to both domestic and international audiences.
We also introduced the organisers to an array of our partners and networks. We helped them with the ticketing strategy, pricing and marketing plan.