Major League Baseball

Boston Red Sox and New York Yankees bring the greatest MLB rivalry to London.
mlblrg

Image credit: MLB

London is proud to host several international franchises and Major League Baseball is another to add to the list.

One of the biggest sporting events, Major League Baseball hosted even bigger rivalries, the Boston Red Sox and New York Yankees, at London Stadium in June 2019. It was an exciting showcase of baseball and the first of its kind in Europe..

Key results

1 day

for tickets to sell out

118,718

people attended

14m

social media impressions during event week

194

countries and territories broadcasted the event

What we did

City co-ordination
We supported the MLB in a number of ways in the lead up to the series, including finding accommodation for teams and staff, activations around the City of London and locations for various events.

Marketing event through digital channels
Since the announcement of the series we have supported the marketing campaign through our Visit London channels reaching out to both domestic and international audiences.

Watch the Major League Baseball London Series highlights.