UEFA EURO 2020

London is a host for the largest major sports event in Europe.

Image credit: UEFA

Due to the coronavirus pandemic, UEFA EURO 2020 has been postponed to 2021.

To celebrate the 60th anniversary of the competition, UEFA EURO 2020 will be the first European Championship tournament to be held across multiple countries.

London is one of 12 host cities, with Wembley Stadium set to stage seven games including the semi-finals and final.

With more than 18 million applications for tickets, UEFA EURO 2020 looks set to break all previous records.

For London & Partners, UEFA EURO 2020 presents an unparalleled opportunity to tell London’s story in a dynamic way, growing London's international brand and helping us attract students, tourists and businesses to London.

Key figures

7

games at Wembley Stadium

24

nations

12

host cities

60

years of competition history

2.5m

tickets to be sold to fans

How we are involved

Preparation of bid campaign and documentation
We were a member of the successful bidding team and are a member of the organising committee for London.

Providing support
We are involved in specific workstreams, including Fan Zones, Spectator Experience, Spectator Communications, Promotion and providing support to UEFA’s sponsors, licensees and broadcasters.

Event marketing through digital channels
Given the high number of travelling fans, we will play a key role in the spectator communication strategy. Through our Visit London channels we'll help visitors make the most of their time by exploring more of London and encouraging them to stay longer.

Media
London & Partners will provide a number of resources to support media looking to tell the story of the tournament coming to London.